Balabala is a children's clothing brand founded by China Semir Group in 2002. Its products cover clothing, shoes, home furnishings, travel and other categories for children aged 0-14. It is a domestic children's fashion lifestyle brand. Since its establishment, the Balabala brand has been committed to providing children with a variety of clothing options to meet the growth needs of children of different ages. Its brand positioning is clear, mainly targeting urban families, taking children's life needs as the starting point, advocating the growth concept of "freedom and unrestrainedness", and is committed to enriching children's beautiful life.