FILA KIDS is a high-end sports fashion children's brand under FILA. It inherits the Italian pedigree of the FILA brand, shares the brand's resources, and incorporates differentiated design elements. It has strong brand and product advantages and is widely popular in the children's clothing market. It advocates "simple, elegant, fashionable, clean and bold", selects high-quality fabrics, uses high-tech technology, and provides children with a comfortable and safe wearing experience based on the needs of children.