Founded in Limoges, France in 1969, the founder is Mr. Dominique Mandonnaud. Under his design, the original cosmetics store became a place where customers can freely visit, roam and explore beauty. Customers can compare, feel and try perfumes and colors, and sales staff will also provide professional beauty consultation services. After the great success of this model, more than a dozen new chain stores were opened in 1979. In 1988, it settled in the French capital of Paris. In 1994, the store was named "SEPHORA". This name comes from the name of Moses' wife in the biblical allusion, symbolizing elegance, happiness and freedom. In 1997, Sephora joined the global luxury brand company LVMH. In April 2005, Sephora opened its first Chinese store on Huaihai Middle Road in Shanghai, and then successively landed in major Chinese cities such as Beijing, Qingdao and Nanjing.